Chef Raul Medina turned a scrappy street pop-up into an award-winning plant-based taquería known for tacos that taste like the real thing. No watered-down flavors, no compromise on culture.
His food is built on memory — late-night taco runs, smoke from the plancha, and tortillas loaded down with everything. He just rebuilt all of it with plants.
Raul grew up on real Mexican street food — the kind that shows up at family parties, late-night parking lots, and tiny stands that somehow turn out the best tacos of your life.
When he started changing how he wanted to eat, he didn’t walk away from that food. He reverse-engineered it. Years of obsessing over texture, smoke, fat, and spice turned into the plant-based meats and tacos that became La Venganza.
The goal isn’t to make “good for vegan” food. The goal is to serve tacos that would hold their own at any taquería — that just happen to be made from plants.
If it doesn’t hit hard on smoke, fat, acid, and heat, it doesn’t make the cut. Everything is tested until it feels like the taco spots he grew up on.
This isn’t wellness food. It’s big, messy, late-night tacos built from plants — stacked with the same attitude as a street taquería.
The menu honors Mexican street food tradition — technique, timing, and hospitality — while pushing what plant-based food can be.
Raul’s tacos and approach to plant-based Mexican food have been featured in local and national outlets.